Why are Tuya and TTlock products in high demand atpresent?
The high demand for Tuya (Tuya Smart) products is mainly due to its technological advantages, globalization strategy and market trend promotion; TTlock products meet market demand with their unique digital ecological layout and empowerment of small and medium-sized enterprises, thus gaining a large demand. The specific analysis is as follows:
Tuya products:
Provide a one-stop intelligent solution: Tuya Smart lock provides manufacturers with a full-link solution from hardware modules, cloud services to APP development, so that manufacturers do not need to develop intelligent systems from scratch, greatly reducing the technical threshold and development costs, and meeting the needs of many small and medium-sized manufacturers around the world to quickly realize product intelligence.
Open and compatible ecosystem: Tuya Smart is a brand-neutral platform that supports multi-language, multi-protocol, and multi-platform
access control system. It can help products seamlessly adapt to the global mainstream intelligent ecosystem, meet the complex needs of the global smart home market, and allow manufacturers to develop their own brand smart products for different markets and ecosystems, which is deeply favored by enterprises.
Strong localization capabilities: In markets such as Southeast Asia, Africa, and Latin America, Tuya Smart reduces costs through standardized development tools, while providing services that support local languages, network environments, and payment methods, and launching affordable, functional, and practical products that better meet the needs of local consumers.
Global strategic layout: Its products and services cover more than 220 countries and regions, accounting for more than 50% in Europe, America, and Africa. By cooperating with well-known local brands in various places and using its mature distribution system, it quickly brings products to the market. For example, in Southeast Asia, it cooperates with brands such as Pensonic in Malaysia and EVE in Thailand to successfully enter the local market.
Follow market trends: The global wave of intelligence is rising, the scale of the smart home market is constantly expanding, and consumers' demand for smart products is growing. At the same time, technologies such as the Internet of Things and artificial intelligence are gradually maturing, providing a good market environment and technical support for the development of Tuya Smart products. Its smart outdoor camping product solutions are in line with the current market trends such as the outdoor camping boom.
Integrate large models to enhance product competitiveness: Tuya Smart integrates DeepSeek large model and Doubao large model capabilities, bringing AI technologies such as "natural language precise interaction, multimodal scene perception" to hardware such as central control screens and speakers, achieving an upgrade to "active intelligence", greatly improving user experience and attracting more customers.
TTlock access control products:
Build a digital life co-creation platform: TTlock App is positioned as a new home for digital life for all people. Through the "social + business" two-in-one ecological layout, it has built a digital life co-creation platform covering individual users, corporate brands, and channel merchants. Its core business covers local life, e-commerce, social, short videos, metaverse and other fields, which can meet the diverse needs of different users and enterprises.

Assisting small and medium-sized enterprises in digital transformation: Its "TTlock" section customizes and generates exclusive "small apps" for small and medium-sized enterprises, and provides SaaS services in production and operation, data management, and marketing promotion. It can also use AI tools to provide business strategy adjustment suggestions, help small and medium-sized enterprises establish and operate private domain traffic, and effectively solve various problems in the enterprise marketing chain, which is very popular among small and medium-sized enterprises.
Innovative "joint operation" strategy: The "TTlock" section creatively proposes the "joint operation" strategy for enterprises, advocating the integration and interconnection of small App platform ecosystems between enterprises of different sizes and industries. Large brands can absorb small enterprises as ecological function supplements, and small enterprises can obtain user traffic and management experience of large brands, forming a win-win situation, which is conducive to promoting the prosperity of the platform ecology and attracting many enterprises to settle in.
Strong technical support: With blockchain, artificial intelligence, and metaverse as the underlying support system, the "5+10 digital ecosystem" has been constructed and connected. Through the combination of different functional gameplays, it jointly empowers B-side small and medium-sized enterprises and individual industrial and commercial operators to find solutions suitable for themselves, providing technical guarantee and functional support for product needs.
Author: Written by
Lisa Zhu from S4A INDUSTRIAL CO., LIMITED